Founder of BuildYourAds. I spent $50M+ on Meta ads for DTC brands, ran an agency, left it, and taught myself to build with AI. Now I build the tools I wished I had when I was doing creative strategy.
Every brand I did creative strategy for had the same problem. The footage was there. Creators delivered, the studio day happened, the founder filmed 40 clips on his phone. And then 10% of it became ads, because nobody could find the good seconds inside the long files.
Editors solved it the only way they could: each one kept their own folder system. When an editor left, the system left with them.
BuildYourAds is the fix I wanted back then. Every clip transcribed, watched by AI, cut into segments, searchable by what's said and what's shown. Inside Premiere if you want it.
How strategists and editors actually find footage. What our analysis data says about unused creator content. How to build a hook bank from what you already own. Plain, short, with real numbers.