A segment is one moment inside a video clip: a hook, a demo, a testimonial line or a b-roll action, with a start and end time, its transcript, a visual description and labels. Segments are the unit you search for; files are just where they live.
A segment is one moment inside a clip, with a start and end time. A hook. A product demo. One testimonial line. One b-roll action like "pouring into the pan".
Each segment carries its own transcript, a description of what's on screen, who is on camera and the labels that apply. A 9-minute creator clip is usually 20-40 segments.
Segments exist because nobody searches for files. Editors search for moments. "The take where she says she was skeptical" is a segment. "The dropper close-up" is a segment. A file is the container they came in.
Segment boundaries follow the content: a new thought, a new action, a cut. In BuildYourAds the analyzer draws them and marks retakes and self-talk so the usable takes are the ones you see first.
Let's say a 5-minute skincare creator clip becomes: 2 hooks, 1 problem statement, 3 application shots, 1 texture close-up, 2 testimonial lines, 1 offer line, and 6 b-roll moments. Fifteen segments, each searchable on its own.
Anywhere from 2 seconds (a reaction) to around 40 seconds (an explanation). The length follows the moment, not a fixed rule.
Yes. Segments are a starting point; an editor can trim or extend any of them, and the original file is always one click away.